Who We Are
On the Ball is a family-built ecosystem centered around performance, accountability, and daily execution. Led by Steve, Marc, and Jake Nudelberg alongside Chief Growth Officer & Partner Joey Janssen, the company blends sales development, leadership coaching, growth strategy, marketing, content, and community into one connected system designed to help individuals and organizations get on the ball and stay on the ball every day.
The Standard
Through the Get On the Ball platform and community, On the Ball trains sales professionals, leaders, executives, entrepreneurs, and organizations through live coaching, on-demand learning, accountability systems, workshops, digital content, and real-world execution frameworks built to create lasting behavioral change and measurable business growth.
Leadership Team
Steve Nudelberg • Chairman & Partner
Steve is an entrepreneur, author, board member, award-winning sales trainer, and nationally recognized keynote and TEDx speaker. Across more than four decades, he has built businesses, advised CEOs and leadership teams, developed high-value relationships, and helped organizations translate disciplined business development into millions of dollars in opportunity and revenue.
Marc Nudelberg • CEO, President & Partner
Marc is the President of On the Ball, an executive coach, sales and leadership strategist, former NCAA football coach, keynote and TEDx speaker, and 40 Under 40 honoree. He brings the structure of elite coaching into business, helping major organizations strengthen culture, accountability, communication, leadership, and revenue performance.
Jake Nudelberg • Chief Strategy Officer & Partner
Jake leads On the Ball’s marketing, growth strategy, client success, and digital execution. Alongside building the On the Ball brand, he works externally with executives and companies across industries to clarify their positioning, build modern content systems, strengthen corporate and personal brands, and show up consistently in the channels that shape trust.
Joey Janssen • Chief Growth Officer & Partner
Joey leads market development, strategic partnerships, and new-business growth at On the Ball. After more than 18 years in the insurance industry, where he built and rebuilt books of business, helped acquire and sell an agency, and expanded into new markets, he brings a relationship-first approach to growing the company’s presence across Florida and beyond.
Lisa Lutoff-Perlo • Vice Chairwoman • Leadership Curriculum
Lisa is the former President & CEO of Celebrity Cruises and former Vice Chairman of External Affairs for Royal Caribbean Group. Within the On the Ball leadership ecosystem, she brings enterprise-level perspective on transformation, culture, strategy, growth, financial performance, and leading through complexity.
The Family Business Advantage
Every part of On the Ball points back to the same belief: performance is built through daily behavior, clear standards, better conversations, and consistent follow-through.
Live teaching, direct accountability, and practical feedback that helps people move from knowing to doing.
Sales and leadership frameworks built around mindset, preparation, communication, pipeline, culture, and execution.
Modern media, podcasting, social strategy, and digital storytelling that help brands show up with consistency.
Work With On the Ball
For coaching, keynotes, workshops, team training, or digital marketing support, start the conversation.
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