Mbd: A Process for Scalable, Relationship-Driven Sales

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Most sales teams and professionals are stuck in outdated methods—mass emails, cold calls, and hoping for results. But hope isn’t a strategy. If you’re still relying on traditional prospecting, you’re losing to those who are mastering modern business development.

This course is built for sales professionals, business leaders, and entrepreneurs who need a repeatable, scalable system for building relationships, generating high-quality leads, and closing more deals—without wasting time on strategies that no longer convert.

If you're struggling with:
❌ Random outreach that leads nowhere
❌ Prospects ignoring your calls and emails
❌ No clear system for generating consistent leads
❌ Relying too much on outdated methods that don’t scale

You need a modern strategy that includes:

✅ Targeted prospecting – Identify and engage with the right people, not just anyone
✅ Personal marketing – Position yourself as an authority so prospects come to you
✅ Leveraging new tools/tactics – Use video, LinkedIn, and research to start real conversations
✅ Referrals done right – Turn happy clients into a consistent source of warm leads

With 17 comprehensive chapters, this course—included in your Get On the Ball Membership—gives you the exact playbook to fill your pipeline, get more meetings, and drive scalable revenue in today’s business landscape.

🔹 Your outreach is getting ignored. Over 90% of cold calls go unanswered, and mass emails have an average response rate of just 1%. If you’re not getting meetings, it’s not your effort—it’s your approach.

🔹 Your buyers are making decisions without you. 81% of B2B buyers research online before engaging with sales, and 75% prefer to connect through warm introductions or social engagement. If they don’t see you as an expert, they’re moving on.

🔹 Your competition is winning before you even show up. Sales teams using video, social selling, and personal branding generate 45% more opportunities and close deals 3x faster than those relying on outdated methods. If you’re not adapting, you’re falling behind.

If you're ready to fill your pipeline with quality opportunities and build a system that consistently drives revenue, this course gives you the exact process to make it happen.

⭐ 1. Modern Business Development Introduction
Understand why outdated sales tactics are failing and how to implement a scalable, relationship-driven approach to winning new business.

📌 2. A Strategy for Quality Business Development
Develop a structured, repeatable system to attract high-value leads and create meaningful sales opportunities.

📢 3. Defining Modern Prospecting
Stop cold pitching and start using targeted, data-driven prospecting methods that lead to real conversations.

🔍 4. Identifying Prospects and Communicating to Your Audience
Learn how to research, segment, and engage the right audience with messaging that resonates.

📆 5. Do Your Research
Master deep-dive prospecting techniques to find warm leads and uncover hidden opportunities before your competitors do.

🎯 6. How to Show Up Different
Stand out in crowded inboxes by using creative outreach strategies that make decision-makers pay attention.

🚀 7. How to Use Video and Why
Use personalized video messaging to cut through the noise and create instant trust with prospects.

🏆 8. 3DPR and Other Ways to Use Video
Leverage strategic, multimedia outreach methods to spark interest and start high-value sales conversations.

✉️ 9. Building Your Brand
Position yourself as a trusted expert so prospects come to you instead of ignoring your outreach.

🤝 10. Inbound and Outbound Sales
Learn how to balance proactive outreach with strategies that drive inbound interest and engagement.

📈 11. The New Sales Environment
Understand how consumer behavior has changed and adapt your sales strategy to match modern buyer expectations.

📉 12. Why Old School Tactics Aren’t Working Anymore
Break free from outdated sales scripts and learn why traditional cold outreach is failing in today’s market.

🛠️ 13. The New Tools
Use modern/digital tools to streamline outreach, track engagement, and improve follow-ups while keeping a personal touch.

🔥 14. Top 25 Strategy
Build a hyper-targeted list of dream clients and use a systematic approach to turn them into real opportunities.

☕ 15. Virtual Coffee
Master the art of low-pressure, relationship-driven meetings that lead to long-term business growth.

🚦 16. Modern Prospecting Process
Follow a step-by-step blueprint for consistently filling your pipeline with quality leads.

🔄 17. Referrals Done Right
Turn happy clients into your best sales engine by implementing a structured referral strategy.

🚀 BONUS: Plug-and-Play Scripts & Templates

✔ Proven outreach messages that spark engagement
✔ Follow-up sequences that turn cold prospects into conversations
✔ Video and social messaging strategies that make you stand out

✔ You’re a Sales Leader or Business Developer – Struggling to generate consistent revenue? This course gives you a modern, scalable approach to filling your pipeline.

✔ You’re a CEO or Entrepreneur – Want to build authority, attract the right opportunities, and drive inbound business without outdated tactics? This course shows you how.

✔ You’re an Account Executive or SDR – Need more quality conversations, better outreach strategies, and a repeatable system to book meetings with decision-makers? This course delivers the playbook.

✔ You’re a Consultant or Service Provider – Your success depends on trust and credibility. Learn how to build relationships, position yourself as an expert, and generate consistent business.

✔ You’re Still Relying on Old-School Sales – If your outreach is getting ignored, your pipeline is unpredictable, or you’re tired of chasing deals that never close—this course helps you modernize your approach and create sustainable success.

❓ How is this different from traditional sales training?
Old-school sales tactics don’t work in today’s business landscape. This course focuses on relationship-driven, modern business development—leveraging personal branding, modern tools, and strategic prospecting to fill your pipeline and close more deals. 

❓ I already prospect. Why do I need this?
Prospecting isn’t just about volume—it’s about efficiency and effectiveness. This course teaches you how to target the right prospects, personalize your outreach, and use modern tools to get higher response rates and better conversations.

❓ How soon will I see results?
If you follow the strategies outlined, you can start seeing an increase in engagement, booked meetings, and quality conversations within days. The goal is to create a repeatable system that keeps your pipeline full long-term.

❓ What if I don’t have a large network?
That’s exactly why you need this course. You’ll learn how to build and expand your network strategically, position yourself as a thought leader, and engage the right people—without spamming or relying on outdated tactics.

❓ I don’t want to waste time on things that don’t drive revenue.
This course is designed for efficiency. Every tactic you’ll learn is focused on high-impact activities that generate conversations, meetings, and deals—no fluff, no wasted effort.

❓ What if I already use LinkedIn, video, and other tools?
Most people use these tools at a surface level. This course dives deep into advanced strategies, showing you how to maximize your efforts, leverage engagement triggers, and create a high-velocity pipeline that delivers consistent results.

❓ Will this work for my industry?
If your success depends on building relationships and driving revenue, this course applies to you.

• Every day without a modern business development strategy is costing you deals. Your competitors are using targeted prospecting, personal branding, and new tools to dominate their industries—are you?

• Your outreach is getting ignored because you sound like everyone else. The right approach gets prospects responding, booking meetings, and actually excited to talk to you.

• The longer you wait, the more inconsistent your pipeline becomes. Without a repeatable system for prospecting, personal marketing, and referrals, you’re stuck in feast-or-famine mode instead of driving steady, scalable revenue.

Enroll now and start generating more revenue today!